About the project
ecoQuest is a concept project done as part of the Google UX Design Certificate.
The problem
Mass tourism causes negative impacts with high environmental and cultural repercussions.
The goal
Design a platform that promotes a more sustainable tourism, focused on experiences and the promotion of local culture.
Final designs
Understanding the user
The objective was to understand the challenges people face when looking for sustainable destinations, activities and accommodations. To this end, interviews have been conducted, with the aim of identifying the needs of potential users and their habits.
User persona
Two personas were created in order to have a better representation of the end-users.
User Journey Map
A journey map was developed to identify potential opportunities.
Starting the design
Information architecture and sitemap
A sitemap was defined to have a visual representation of the organization of the content.
Wireframes
Initial wireframes were created on paper and then digitalized on Figma.
ecoQuest
ecoQuest is an application and website dedicated to promoting more a sustainable and alternative tourism.
What I did
- Branding
- UX Research
- Wireframing
- UI Design
- Prototyping